Are You an Authoritative Voice in Your Industry or Are You Using Your Company as a Crutch for
Your Personal Brand?
Positioning yourself as a thought leader doesn't have to take years.
Apply for the Building Brand Authority (BBA) Accelerator Program today.
The Building Brand Authority (BBA) Accelerator is a comprehensive, hands-on coaching program for industry professionals and service providers who are ready to streamline their brand, amplify their impact, and gain their first 100 brand champions in the next 60 days.
YOU DON'T HAVE TO HIDE IN THE
SHADOWS ON LINKEDIN.
It's 100% possible to use LinkedIn to market your personal brand without stepping on the toes of your employer or confusing your audience.
You're someone who wants your reputation, impact, and credibility to create inbound opportunities for your career and business. So you need to increase your visibility, and badly!
But your efforts thus far haven't been helping you get there. 😒
Right now, just giving up might sound tempting. But the thing is, you're committed to making your personal brand work for you—and cracking the code on thought leadership.
You may have already tried consistently publishing content around a certain topic and the engagement just wasn't there or creating a separate brand or blog and it flopped (because of lack of authority).
You may have even decided to just keep your head down and hope that the reputation you've already created will somehow transcend your four office walls and create opportunity for you outside of your profession.
It's frustrating to feel like your hard work isn't recognized and rewarded on the scale at which you'd like, and to be honest you're probably feeling burnt out and under-appreciated.
The reason those things haven't worked for you is because you haven't had the guidance on understanding how your profession feeds your passion and vice versa, which is the key to creating authority in your industry.
I've seen many of my clients struggle with this, which is why I created the Building Brand Authority (BBA) Accelerator. With this curriculum, I've helped more than 125 clients to step into thought leadership and begin building a community around their brand.
If you're truly ready to amplify your impact and create more opportunity for yourself, BBA was designed specifically for you.
My approach is different from frameworks you may have applied because we focus specifically on mastering the organic reach of the largest and most individually-focused social platform, LinkedIn.
There are 3 objectives we'll tackle while working together during the BBA Accelerator:
1. Streamline your brand identity to reduce chaotic messaging between your profession and passion
2. Define your real audience, or brand champions—those that will promote your brand on your behalf
3. Understand LinkedIn content strategies to increase your SEO and amplify your impact so that you're seen and heard throughout your industry, not just in your close circle or company
The BBA Program seeks high-achieving applicants with a very specific criteria.
The fact is—I can only accept a limited number of one-on-one BBA participants at any given time. And (because of my guarantee below) I can only work with those who are qualified and ready to show up, do the work, and focus to achieve the objectives of the program.
Here's what I'm looking for and how to know if the BBA Accelerator is right for you.
THIS IS FOR:
THIS IS NOT FOR:
Industry professionals and service providers who are ready to use the next 8 weeks to position themselves as a thought leader in their industry using the LinkedIn platform
Professionals who are thriving in their career, yet those outside of their organization have no idea
Trailblazers who not only want to #SecureTheBag but also want to live out their passion while doing so
Those who are willing and ready to make an investment and commitment to their future self
Intrapreneurs, or corporate innovators, who strive daily to make the work they do more meaningful
Those already doing impactful things, yet don't know how to package it into a single brand identity
Seasoned entrepreneurs seeking to quickly increase their product or service sales
Those unavailable to dedicate 2-3 hours per week to their personal growth and future
People who are not open to using LinkedIn to kickstart their thought leadership
People who have NO CLUE what their brand identity could be
People who are not willing to do the work or want to be hand-held through the entire process
How we'll work together through the program:
The format of BBA is what makes it truly unique and helps you achieve the results you've been desiring for so long. When we speak, I'll explain the exact format and structure and we'll see if it works for you. Right now, what's most important is to know we use a blend of:
In-Depth Content—you'll receive the necessary guides and growth activities to walk you through the BBA framework step-by-step
High-Touch, Virtual Coaching—every other week we'll meet one-on-one to review and learn a new pillar of the curriculum and answer any questions that you have. You'll also receive a 90-minute strategy call with me at the onset of our time together to map out your plan for success
Intimate Community—we have a private group of others also going through the program. You'll be surrounded by other business leaders just like you, with the ability to share and exchange tactics and techniques with your cohort
Streamline Your Personal Brand
You've created a name for yourself in one area of your life, but it's time to stop showing up with siloed identities just because you're multi-passionate. We'll work together to create one cohesive brand that encompasses your profession, your passion, and everything in between.
Create & Deliver Consistent Value
In order to be seen as a thought leader, you must develop authority. This requires content creation and publishing more than just your new role and latest successes on LinkedIn. By the end of our time together you'll understand exactly who you serve and what information they want from you.
Nurture Your Brand Champions
Impact and influence require the buy-in of other people. Your brand champions are those who advocate for your value. You have the credibility, you may even have the social proof, but without a community you won't have any engagement.
I am 100% committed to helping you establish your authoritative brand voice in your industry.
That said, you might still have hesitations about whether what you're reading on this page is truly possible for you and if BBA is the best choice to get you there. This accelerator is an elite option and the investment reflects that. This might make you question if it's really worth it, and I get that.
So in case you're still hesitating to apply, here's a guarantee that you can bank on:
I am willing to promise you that if you participate in all of the calls, implement all of the work, and do not see an increase in the level of clarity you have around your brand or an increase in your confidence with making room for your voice in your industry, then I will continue working with you for free until these results are YOURS.
It's time for you to be seen and heard throughout your industry.
You have the ability to amplify your impact with thought leadership on LinkedIn.
But what you've been doing isn't working and it's time to pivot in a new direction.
You're reading this page because you're a high-performing business leader or entrepreneur who's already seen as a trailblazer in your immediate network. But maybe you feel like your identities are siloed and most people know you for just one of your interests or roles, not the true core of who you really are.
It's time to streamline your brand so that you can go from incognito to influential and create a voice for yourself in your industry.
Because you know what happens when you finally learn how to develop your brand authority with ease?
>> Your varying interests won't be seen as scattered or confusing because you (and your audience) will understand how your experiences come together to form your identity as a thought leader
>> Inbound opportunities such as speaker requests, guest appearances on podcasts, and new clientele will start coming through
>> Rather than constantly working on your brand, your brand will begin working FOR YOU
>> You'll experience less burnout because all of your interests, roles, and identities will continually be contributing to one another
Opportunity (or influence) doesn't just fall into our laps.
She knocks when we've developed a robust strategy, followed a system and process, and have done the hard work to actually become the person that is ready for the impact that comes with thought leadership.
If you're finally ready to see those results you've been wanting—
the visibility, the influence, the opportunity—let's do this.
I am 100% committed to helping my clients get results. Your success is tied to mine.
Let me take you behind the scenes on the results that are possible when you secure your spot in BBA.